English
norskBlar i forfatter "Stadlthanner, Katja Anna"
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The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions
(Journal article; Tidsskriftartikkel; Peer reviewed, 2022-04-28)While recent research on sustainability communication demonstrates the relevance of message framing, research on the effects of message framing on consumers’ emotions is scant. Using the StimulusOrganism-Response (S-O-R) framework, this paper examines the impact of environmental advertisements (stimuli) on two discrete emotions – hope and guilt – (organism) and how these emotions influence ... -
Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives
(Journal article; Tidsskriftartikkel; Peer reviewed, 2022-01-13)An increasing number of hospitality firms attempt to foster sustainable practices among their customers. Amongst these, incentives for customers to bring their own reusable products stand out. In this study, we first analyse whether consumers are willing to bring a reusable coffee cup (RCC) under the condition of a monetary incentive (qualitative decision) and the minimum discount required for ... -
How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values
(Journal article; Tidsskriftartikkel; Peer reviewed, 2022-05-27)Purpose - This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the ...
